1. HVAC keyword phrases should be supported by transparent and relevant content.
For example, HVAC developers found that many people came to their website in search of AC services. These were popular keywords in search sharing, but they did not have any content specifically developed around it and service bids were not properly displayed on the site.
For this contractor, based on the keyword's most popular popularity, it would be stupid to offer inappropriate and relevant content based on search terms related to "AC services."
2. HVAC keyword phrases should create a significant amount.
Searching keywords is an important step in delivering visitors to your HVAC website. Verify Google Keyword Schedule by typing keywords like "AC Repair" or "Oven" and let the tool offer hundreds of relative choices.
3. HVAC keyword phrases can be "long tail".
The average number of words that webmasters enter the search interface are expanding and developing steadily. For ten years, few would have put 8 words or more in one search string.
But now this "long tail" of keywords is happening more often.
So think about what your customers are looking for and improve the quality of the results from your website.
4. HVAC keyword phrases should be consistent with the needs of HVAC consumers.
Choose your keywords carefully. Consumer needs are very specific and your offer should be as well. If a consumer seeks an "oven repair" and you offer an AdWords ad for a change of system, your efforts are wasted for both you and consumers.
5. HVAC keywords are chosen based on the content of your website.
Google judges the total relationship of the keywords you choose and the ads you write to the landing page that visitors see when they click on your ad.
Google has released the following as an indicator of what they're looking for when you view your site for seamless transition from your paid search ads and content of your site:
- Do you trust the information provided in this article?
- Is this a site written by an expert or is it grounded in nature?
- Is a site with a copy, overlap or excess content?
- Does this site have spelling, digital or facts?
- Are content that are genuine interests of the readers of the site?
- Does the website provide the original content or information?
- Does the page value in comparison to other pages in search results?
Check the pages on your webpage. Do they meet these criteria or are they missing in some or all of the factors? If so, highlight the keywords that are the most relevant traffic to your site and improve your pages to meet Google's high expectations.